Beauty of Joseon

🌸 Beauty of Joseon

Timeless Korean Beauty — Rooted in Tradition, Backed by Science

🏺 Inspired by Joseon Dynasty Herbal Wisdom

Beauty of Joseon brings the secrets of traditional Korean skincare into modern routines. Infused with natural hanbang (한방) herbal ingredients — once treasured by the noblewomen of the Joseon Dynasty — each product blends gentle botanicals with modern skincare science to nourish, brighten, and protect your skin.

🌟 Signature Benefits Across the Range

• Hanbang Herbal Complexes — Traditional Korean herbs like ginseng, rice bran, green tea, and honey

• Gentle Yet Effective Formulas — Designed for sensitive and all skin types

• Targets Skin Health, Hydration & Radiance — Naturally glowing skin without harsh chemicals

• Minimalist, Elegant Formulations — Pure, clean, effective ingredients

🧪 Hero Ingredients in Key Products

• Ginseng Essence Water — Boosts hydration & supports elasticity

• Glow Serum (Propolis + Niacinamide) — Brightens and soothes irritation

• Relief Sun: Rice + Probiotics — Lightweight, moisturizing daily sun protection

• Revive Eye Serum (Ginseng + Retinal) — Firms, smooths, and brightens the eye area

✅ Cruelty-Free | Fragrance-Free | Clean Beauty | Dermatologist-Tested

💡 Perfect For:

• Those seeking natural, minimalist skincare

• Sensitive skin in need of soothing hydration

• Fans of Korean herbal beauty traditions